How we order campaigns
A place in the catalogue is not for sale. The site works out the order by open rules, and every manual decision by the team is marked on the campaign card.
The “Recommended” order
This is how the catalogue is ordered unless you choose otherwise. Campaigns come in three groups, one after another:
Team pick
A few campaigns for a limited time. The team records the reason, and the card is marked “Team pick”. Money, contributions or partnerships have no influence on this.
Urgent
The charity marks the campaign as urgent, and a moderator checks and confirms the urgency for a few days. Without confirmation, the campaign is not moved up and has no “Urgent” mark.
All the others — by points
Points from 0 to 100 are made up of six factors — see below.
What earns a campaign points
Almost funded
Once a large part of the goal has been raised, the campaign moves up — and the closer to the goal, the higher: it will finish sooner, and the money will reach the cause sooner. A charity’s ongoing need with no target amount gets a small fixed share of these points.
Trust in the charity
What share of its reports the charity submitted on time, and how many of its reports have been accepted. A new charity with no accepted reports yet gets an average score — neither higher nor lower than the rest.
Needs support
A campaign that still has few donors after its first days gets a boost: the fewer donors, the bigger it is.
Ending soon
The last days before the campaign’s end date — the closer the date, the higher. A campaign with no end date does not get these points.
New campaign
The first days after it is first published. Publishing it again after changes does not restart this period.
The charity posts updates
A recent update on what has been done. Only the latest update counts, so many updates in a row do not add places.
What moves a campaign down
An overdue charity report
If a charity has not submitted a payout report on time, all its campaigns go to the very bottom — even ones marked “Team pick” or “Urgent” — until the report is submitted. The charity cannot create new campaigns either.
An overdue interim report
A running campaign must post an interim report — an update marked “Interim report” — at least every 90 days. If that deadline passes, the campaign goes to the very bottom.
A long time without donations or updates
Its points go down. If a campaign stays quiet for a long time, the charity gets an email asking it to update the campaign or close it if the need is no longer current.
So that the same campaigns are not always at the top
- The first rows of the catalogue show only a few campaigns from any one charity; its other campaigns come right after them.
- Campaigns with similar points swap places once a day. During the day the order stays put, so you can browse the catalogue without repeats or gaps.
What money does not affect
- A place in the catalogue cannot be bought — not by a charity, a partner company or a donor.
- The size of donations or contributions to the platform gives a charity no advantage in the order.
- Every manual decision by the team is visible on the campaign card: “Team pick” or “Urgent”.
Another order
Above the catalogue you can choose: “Almost funded”, “Needs support” (campaigns with the fewest donors first), “Ending soon” or “New”. You can also filter by cause, region or name. Campaigns of a charity with an overdue report stay at the end there too.
The platform team sets how much each factor weighs and which time periods apply, within predefined limits. Every change is written to the action log, which cannot be altered after the fact.
For charities
In the charity account, each campaign page has tips on “What helps a campaign rank higher”: whether reports were submitted on time, when the last update was posted, whether urgency is confirmed and whether an interim report is overdue. What moves a campaign up most is reports on time and updates on what has already been done.